Posts appear when someone remembers
The last post is a greeting for last New Year. Customers look at the page and wonder whether the company is still operating.
Marketing
Social media management — full-service SMM
We plan, create and publish social content for your business using a strategy focused on a specific objective. You approve the plan and key materials rather than wondering who was supposed to post today.
What full-service SMM means at Eqvola
Full-service SMM brings ongoing business social media management together: presence strategy, content plan, copy, design, publishing and reports. Your social channels serve an agreed objective: introducing the brand, explaining the product, maintaining customer relationships or generating enquiries.
We choose channels to fit the task. Managing every social network at once rarely makes sense. We start where your audience is and where resources allow consistent work.
Shoots, advertising and moderation have a defined scope. We agree at the start which are included in management. Others can be added separately.
Ad spend is separate. The management fee does not include a budget for social media promotion.
Accounts remain yours. We use access you grant; you remain the owner of the pages.
We do not promise virality or followers. We are responsible for consistent, high-quality work and honest analysis. Reach also depends on algorithms, the topic and competition for attention.
When to hand over social media management
You post about everything
News, motivational quotes and company party photos. The page is active but enquiries do not increase because people cannot see why they should follow it.
There is nobody available or no time
Social media is managed “between other tasks”, meaning whenever those other tasks happen to end.
Each post takes a week to approve
The copy is ready on Monday, still being discussed in three chats on Thursday, and out of date by Friday.
You are launching a new page or channel
You want consistency from the first post rather than rebuilding the page six months later.
You may need something else
Need copy without ongoing management → Content marketing and copywriting
Need photography or video → Photo and video production
Need paid promotion → Targeted social media advertising
Which social networks we manage and how we choose channels
Short videos, stories and carousels. Suitable for showing products and processes.
TikTok
Short videos that reach new audiences even when follower numbers are still low.
Community, practical posts and discussion.
YouTube
Shorts for quick introductions and longer videos for people who want a deeper understanding.
A business audience, expertise, processes and verified results.
Threads and X
Ideas, observations and timely responses to topics your audience discusses.
Telegram
A channel for a regular audience that wants to hear news first.
How we choose channels
We look at where your audience is, which content formats you can realistically sustain, and the role of each channel. Starting with one to three channels and managing them regularly is usually better than appearing everywhere and disappearing a month later.
What social media management includes
Presence strategy
Whom the page serves, what we discuss, the content pillars and each channel's role.
Profile setup
Bio, avatar, covers, pinned content and links, so people immediately understand who you are and why to follow.
Content plan
Topics, formats and publication dates planned a month ahead.
Copy
Posts, captions and short-video scripts in your brand's tone.
Design
Carousels, covers and stories in your visual identity.
Scheduled publishing
We publish to the approved plan, without “we forgot” or late-night reminders.
Optional additions. Within an agreed scope, you can add:
shoots and video → Photo and video production
creator videos → Full-service UGC content
comment and message responses → Community moderation and development
paid promotion → Targeted social media advertising
influencer collaborations → Influencer marketing and creator partnerships
What you receive
Presence strategy
At the start: whom each channel serves, what it covers and why it exists.
A monthly content plan
Topics, formats and dates approved in advance.
Materials and scheduled publications
Finished copy, design and publications according to the plan.
A completed profile
A page that clearly explains who you are and what you offer.
We do not guarantee reach, follower numbers or sales. We analyse audience responses and adjust the plan so social channels better support your objective.
HOW WE WORK
How social media management works
- 01
Brief and page review
We discuss the business, audience and social media objective, then review your pages and competitors. Deliverable: a clear picture and agreed scope of work.
- 02
Presence strategy
We define channels, content pillars, tone and the role of each network. Deliverable: a strategy for your approval.
- 03
A monthly content plan
We plan topics and formats a month ahead. Deliverable: the approved plan we follow.
- 04
Creation and publishing
We prepare copy and design and publish on schedule. Deliverable: regular posts without reminders.
- 05
Report and next month's plan
We analyse results and recommend changes. Deliverable: a report and an updated plan.
Meet the team
Who does what
On Eqvola's side
- presence strategy and content planning;
- copy and design;
- scheduled publishing;
On your side
- product information, news and promotions;
- access to the product or filming location, if needed;
- timely approval of the plan and key materials;
- answers to customer questions if moderation is outside our scope;
- passing social media enquiries to sales.
Your team can retain part of the work. For example, you film production stories while we handle everything else. We agree responsibilities at the start.
How we assess social media management
We distinguish four levels so likes are not confused with sales:
Work delivered: posts published as planned and to the agreed quality. This is our direct responsibility.
Audience response: reach, engagement, saves and comments.
Enquiry volumes: website visits, messages and enquiries from social media.
Sales: if you share this data, we examine which enquiries turned into sales.
Formats and pricing
What determines the cost
- the number of social networks;
- publication volumes and formats: video requires more resources than a carousel;
- whether shoots are needed;
- whether moderation and paid social advertising are included.
What is paid for separately
Ad spend, shoots beyond the agreed scope, influencer and model fees, stock images and paid tools.
We provide an exact price after the first conversation.
Discuss SMMFAQ
Social media management questions
Can’t find your question?
Send it through the form and we will reply.
Go to formWho answers comments and messages?
It depends on the agreement. We can handle moderation and responses within an agreed scope, or leave them to your team if questions require detailed order knowledge. Responsibilities are agreed at the start. Community moderation and development
Can our team retain some of the work?
Yes. For example, your team films production stories or answers customers while we handle strategy, planning, copy, design and publishing.
Can we start with one social network?
Yes, and this is often the best start. We manage one channel consistently, review the results and then decide whether to add others. All questions and answers
RELATED EXPERTISE
What else you may need
Marketing · group 03
Social media and content
- Social media management — full-service SMM
- Photo and video production
- Content marketing and copywriting
- Full-service UGC content
- Influencer marketing and creator partnerships
- YouTube channel development
- Community moderation and development
YOUR NEXT STEP
Let's not start with the number of posts.
Let's start with your business.
Tell us what you sell, to whom, and what you want to change in your promotion.