You are starting to sell online
You have products and a sales process, but no channel for online orders. We help define the catalogue structure, terms and features for the first launch.
Development
Online stores
We design and develop an online store around your product range and order handling process. Customers should be able to find a product and place an order, and your team should receive it with all the necessary data.
What online store development means at Eqvola
An online store is more than a shop window. Every order involves prices, stock, payment, delivery and a person processing it. We therefore first establish how you sell today, then design the catalogue and customer journey.
We choose an existing platform, custom development or a combination after understanding the task. If an existing tool meets the need more simply and cheaply, we recommend it. We suggest custom development when functionality, data exchange or long-term costs require it.
Connections to accounting, CRM, payment and delivery services are defined by your processes and those systems’ capabilities. We fix the integration scope before implementation, rather than adding it just before launch.
Access, materials and code handover terms are agreed before work begins. We do not promise sales volumes: these depend on your range, prices, promotion and service, not just the website.
When you need this service
Orders are collected in messengers and spreadsheets
Customers ask about availability in messages, while the team transfers data manually. A basket and checkout organise this journey.
Your product range does not fit a standard product page
Sizes, configurations, wholesale terms or multiple warehouses need specific logic. We design the catalogue around real sales rules.
Orders need to reach your accounting system
After payment, data should enter CRM, accounting or delivery services without re-entry. We check connection capabilities before estimating.
Your existing store is difficult to update
Changing prices and products takes effort, and checkout has unnecessary steps. We assess what to improve and what to rebuild.
You may need something else
You need a service website or landing page without a basket or payments → Business websites
Your store works, but shoppers do not complete orders → Conversion rate optimisation — CRO
You only need to connect the store to existing systems → Service and system integrations
What online store development includes
Catalogue and customer journey
- category, filter and search structure;
- product pages with variants, availability and prices;
- basket, checkout and customer notifications;
- responsive layouts for phones and computers.
Development and management
- choosing an existing platform or custom development;
- an administration panel for products, prices and orders;
- roles and access permissions for your team;
- migrating an existing catalogue if included in the task.
Integrations and launch
- connecting agreed payment and delivery methods;
- data exchange with CRM or accounting;
- configuring web analytics events, including checkout;
- testing purchase scenarios and publishing the store.
HOW WE WORK
How the work progresses
You approve the catalogue, sales terms and first-launch scope; we manage design, development and testing.
- 01
Introduction and estimate
We discuss your range, order handling process, existing systems and budget. We define the initial stage and how requirements will be clarified.
- 02
Design and planning
After the contract and payment, we document the catalogue structure, purchase scenarios, team roles and integrations. Deliverable: an agreed first-launch scope.
- 03
Design and development
We create layouts, implement features and connections. We show intermediate versions at defined stages so decisions can be approved on time.
- 04
Testing and launch
We test the order journey from product selection to data appearing in your systems. We publish the store and hand over agreed access and instructions.
What you receive
An agreed store structure
Categories, page types and purchase scenarios with logic grounded in your processes.
A working online store
The agreed scope implemented and tested: catalogue, basket, checkout and connected services.
Tools for your team
A product and order management panel with agreed permissions and explanations for everyday use.
Access and materials
Agreed access and instructions; code handover and third-party component terms are recorded before implementation.
What we need from you
- product range data: categories, specifications, prices and photos;
- payment, delivery, return and discount rules;
- access to accounting, CRM and payment services within the agreed scope;
- sales terms and legal text confirmed by a responsible person;
- someone who decides on features and approves stages.
We agree who owns payment and third-party service accounts before launch.
What determines the cost
Ways to work together
A new store. We agree catalogue scope, features and stages from design to launch.
A separate stage. Design and planning, visual design, integrations or catalogue migration as a standalone engagement.
What determines the cost
- catalogue structure and the number of product types;
- payment and delivery methods, and pricing rules;
- integrations with accounting, CRM and delivery services;
- the volume and condition of data to migrate;
- the choice between an existing platform and custom development.
What is paid for separately
- domain, hosting and paid services;
- payment service fees and platform licences;
- catalogue content entry, photography and ongoing support.
FAQ
Questions about online store development
Can’t find your question?
Send it through the form and we will reply.
Go to formWhich platforms do you use for online stores?
We do not choose a platform before understanding the task. We compare existing solutions and custom development by functionality, management, integrations and maintenance costs. We recommend what suits your sales process.
Can you connect our accounting system or CRM?
Yes, if the system provides available data exchange methods. First we check which data moves in which direction and what happens on error. If no direct connection exists, we suggest an alternative and explain its limits.
Will you migrate products from our old website or a spreadsheet?
Yes, if migration is included in the task. We estimate scope based on the actual data: specifications, photos and product variants. We also check which old page addresses should be preserved through redirects.
Do you promote online stores?
Our marketing team can handle SEO, shopping ads and web analytics. These are separate services agreed as needed. Development fees do not include advertising budget or regular campaign management.
Do you guarantee sales?
No. We are responsible for agreed features and tested purchase scenarios. Sales volumes also depend on your range, prices, promotion and service. All questions and answers
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.