You need enquiries from several channels
One channel is no longer enough, and several contractors lack a shared view. You need one party responsible for the entire enquiry journey.
Marketing
Lead generation and performance marketing
We take responsibility for the whole enquiry journey rather than one advertising account: proposition, channels, page, form and handover to sales. We evaluate work by enquiry quality, not click volume.
What lead generation means at Eqvola
A system, not a single channel. Search and targeted social advertising are tools. Lead generation combines them with an offer page, forms, enquiry tracking and sales feedback in one manageable process.
We measure what can be measured. Performance marketing means evaluating each channel by target actions and their cost. We therefore first agree what a qualified enquiry means for your business.
We define quality with sales. Salespeople mark which enquiries are relevant, which are not and why. We use that feedback to adjust channels, audiences, messages and forms.
We choose channels for the product. Search ads, social media, Telegram and remarketing in the combination needed, with no mandatory bundle.
What we do not promise. We do not guarantee enquiry numbers, cost per lead or return. Advertising spend is paid separately into your own advertising account, and closing deals remains your sales team's responsibility.
When you need this service
Plenty of enquiries but few sales
Forms are being completed by the wrong people or with the wrong requests. We investigate the source of irrelevant enquiries.
You do not know which channel brings customers
Enquiries arrive, but nobody records the source. We configure tracking so budget decisions are based on data.
You are launching a new service that needs enquiries
You need to define the proposition, build a page, choose channels and test demand at the same time.
Sales is concerned about lead quality
Marketing and sales define a good enquiry differently. We agree common criteria and a feedback process.
You may need something else
You only need Google Search advertising configured → Search and shopping ads
You need to see which channels bring payments, not just enquiries → End-to-end marketing and sales analytics
What lead generation includes
Proposition and enquiry journey
- qualified enquiry criteria agreed with sales;
- proposition and messaging for each segment;
- a page or lead form with the necessary questions;
- review of enquiry handling order and response speed.
Channels
- channel selection and test budget allocation;
- campaigns in search, social media and other suitable channels;
- remarketing to people who did not submit an enquiry;
- regular updates to creative assets and audiences.
Tracking and evaluation
- labelling the source of each enquiry;
- passing enquiries into a CRM or spreadsheet;
- cost per enquiry and the share of relevant enquiries by channel;
- a report with decisions: what to develop and what to stop.
HOW WE WORK
How the work progresses
You approve the quality criteria, offer and budget; we build and manage the enquiry-generation system.
- 01
Goals and criteria
Together with sales, we define your customer and what counts as a qualified enquiry. Result: agreed criteria and indicators.
- 02
Checking the path to an enquiry
We review the offer, page, forms, enquiry handling and source tracking. Result: a list of changes before launch.
- 03
Test launch
We launch several channels and hypotheses within the agreed budget. Each enquiry receives a source label.
- 04
Sales feedback
Managers mark enquiry relevance, and we compare this data with channel expenditure.
- 05
Reallocation and development
We strengthen channels that generate qualified enquiries, stop weak ones and propose new tests.
What you receive
Criteria for a qualified lead
A shared marketing and sales definition of the enquiry you need.
A configured path to an enquiry
An offer, page or form, and delivery of the enquiry to the responsible person.
Enquiry tracking by source
The channel that generated each enquiry is visible.
A quality and cost report
Cost per enquiry and the share of relevant enquiries by channel.
A channel development plan
What we strengthen, what we stop and what we test next.
What we need from you
- access to advertising accounts, the website and web analytics;
- access to the CRM or spreadsheet receiving enquiries;
- a sales manager who assesses enquiry quality;
- current terms, prices and restrictions on the offer;
- the person who approves the budget and changes.
Without sales feedback, only enquiry volume can be assessed, not quality.
What determines the cost
Ways to work together
System launch. Quality criteria, a review of the enquiry path, source tracking and test campaigns.
Ongoing management. Channel management, enquiry-quality assessment and reporting.
What determines the cost
- the number of channels and products;
- the need for a new page or website improvements;
- the complexity of tracking and CRM integration;
- the number of geographic areas and segments.
What is paid for separately
- advertising spend, paid into your own advertising account;
- page development, integrations and paid services where required.
FAQ
Questions about lead generation
Can’t find your question?
Send it through the form and we will reply.
Go to formHow is lead generation different from search advertising?
Search advertising covers one channel and responsibility for its setup. In lead generation, we are responsible for the entire path: the offer, several channels, the page, enquiry tracking and quality assessment together with sales.
Do you guarantee the cost per lead?
No. It is affected by the auction, season, competitors, price and offer. We agree benchmarks, test and explain what we achieved and what we are changing.
What if we do not have a CRM?
A spreadsheet recording the enquiry, source and conversation outcome is enough to start. When enquiry volume grows, implementing a CRM is worthwhile; our automation team can help with this.
Who handles the enquiries?
Your sales team. We ensure enquiries reach the responsible person quickly and can help with response scripts. Customer conversations and closing deals remain your responsibility.
Can we start with one channel?
Yes, if it is the best fit for the product. The principles remain the same: quality criteria, source tracking and sales feedback. We add new channels once the first is understood. All questions and answers
Marketing · group 04
Advertising and customer acquisition
- Search and shopping ads
- Targeted social media advertising
- Display and video advertising
- Telegram advertising
- Lead generation and performance marketing
- Remarketing and audience re-engagement
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.