You are preparing advertising for a specific offer
You need a page that continues the ad's message and leads to one clear action.
Marketing
Landing pages and website marketing improvements
We work on what the page offers, the order in which it explains it and how people submit an enquiry. We add design and development when the changes cannot be implemented without them.
What marketing improvements to pages mean at Eqvola
This is work on a page's content, not its code. We establish whom the page is for, what question brings someone there and what they need to see to take the next step.
The result is a block structure, copy and an enquiry journey: buttons, form, contacts and post-submission messages. You can hand it to your designer or developer, or implement it with Eqvola's development team.
This differs from our "Websites for business" service in focus. That service covers the full website creation cycle. Here, we handle the marketing side of a new landing page or existing pages: the proposition, arguments and path to an enquiry.
We write copy only from confirmed product facts. Testimonials, figures and guarantees appear on the page only when you have supplied them and can substantiate them.
When you need this service
The website looks good but the proposition is unclear
We will restructure the blocks and copy so visitors immediately understand what you do and for whom.
Several services share one page
We will separate them by customer need and prepare individual pages with their own arguments and forms.
You are launching a new product or business area
We will prepare a page that introduces it to people who have not heard of it and gives them a way to enquire.
You have a developer but lack the marketing work
Your team builds the page; we prepare the structure, copy and prototype that guide the work.
You may need something else
Need a complete new website, from design to launch → Business websites
The page is live, but you need to identify obstacles to enquiries and test changes → Conversion rate optimisation — CRO
It is not yet clear what to offer or on what terms → Developing and repackaging your commercial offer
What page development work includes
Proposition and audience
- review of the product, audience and traffic sources;
- the main message and reasons to choose you;
- answers to concerns and common questions;
- review of competitors' publicly available pages.
Structure and copy
- block order and a page prototype;
- headings, copy, button labels and form text;
- briefs for photography, video or illustrations;
- meta tags for search and social media.
The enquiry journey
- selection of the target action: form, call, messenger or booking;
- form fields and post-submission messages;
- a list of analytics events;
- design and development with Eqvola's team where needed.
HOW WE WORK
How the work progresses
You confirm the facts and approve structure and copy; we prepare the materials and coordinate design and development where needed.
- 01
Brief and materials
We discuss the product, audience, traffic sources and target action, and gather existing copy and facts. Outcome: an agreed brief.
- 02
Structure and prototype
We propose the block order and content of each block. Outcome: a prototype showing the page's logic before design starts.
- 03
Copy
We write page copy, buttons, forms and enquiry confirmation messages. You check the facts and approve the wording.
- 04
Implementation
We hand the materials to your team or build the page with our designers and developers. We check the form and mobile appearance.
- 05
Post-launch review
We review analytics data and sales feedback, then propose changes if something is not working as intended.
What you receive
A defined proposition
The main message and supporting arguments, which can also be used in other channels.
Page prototype
A block structure explaining why each block is needed.
Finished copy
Headings, descriptions, buttons, form text and enquiry confirmation messages.
An enquiry journey description
The target action, form fields and events worth tracking.
A working page where required
If implementation is included, a built and tested landing page or improved website pages.
What we need from you
- product descriptions, terms, prices and restrictions that may be published;
- genuine testimonials, work examples and documents you allow us to show;
- website access or contact with the developer;
- information about who handles enquiries and how;
- the person who approves structure and copy.
What determines the cost
Ways to work together
Marketing work. Proposition, prototype and copy for your team to implement.
A complete page. We add design, development, form integration and analytics to the marketing work.
What determines the cost
- the number of pages and blocks;
- product complexity and the number of audiences;
- the need for design and development;
- the number of language versions.
What is paid for separately
- photography and video production;
- paid website builders, templates, domain and hosting.
FAQ
Questions about landing pages and website improvements
Can’t find your question?
Send it through the form and we will reply.
Go to formHow does this service differ from website development?
Here, we handle the content: proposition, structure, copy and enquiry journey. Website development covers the full cycle, including design, functionality and launch. If you need both, one Eqvola team handles them.
Can you improve a website built by someone else?
Yes. We prepare the marketing work regardless of platform. Your developer or our team makes the technical changes, as agreed separately.
Do you guarantee a certain number of enquiries?
No. Enquiry volume also depends on traffic, product, price and response speed. We are responsible for making the proposition clear and avoiding obstacles to submitting an enquiry.
Can we manage without a designer?
Sometimes a ready-made template or website builder is sufficient, and we prepare content for it. If the page must closely follow your brand style or involves complex journeys, involving a designer is better.
Can you add testimonials and figures for the page?
No. We use only facts, testimonials and metrics you have supplied and can substantiate. If these are not yet available, we build the argument around the product description and terms. All questions and answers
Marketing · group 05
Search visibility, websites and conversion
- Website SEO
- Local visibility and Google Maps
- Landing pages and website marketing improvements
- Sales funnel development
- Conversion rate optimisation — CRO
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.