People visit the website but do not buy
Visitors browse products or services and leave. Some have simply postponed their decision.
Marketing
Remarketing and audience re-engagement
We reconnect with people who already know you: they visited your website, viewed products, watched videos or messaged your profile. We segment them and show each group a relevant message without intrusive repetition.
What remarketing means at Eqvola
Advertising to people who already know you. Few people buy on their first visit. Remarketing reminds those who have seen the product about you and helps them return to their decision.
Segments rather than one list. Someone who viewed one page and someone who left a product in their basket are in different situations. They need different messages. We exclude people who have already bought or show them something else.
We work with available audiences: website visitors, video viewers, people who interacted with your profile and customer lists, where the platform permits this and the person has provided the required consent.
Remarketing is not a mailing campaign. Emails and messages to an existing contact base belong to CRM marketing. Here, we work with ad impressions on Google, Meta and other platforms.
Budget and limits. Ad spend is paid separately into your advertising account. We do not guarantee return visits or purchases: the person makes the decision, not the ad.
When you need this service
Decisions take a long time
High-cost services, B2B, education and property. People compare options, and it can help to remind them of you while they choose.
An online shop with a large catalogue
Dynamic remarketing uses the product feed to show people the specific products they viewed.
Existing remarketing is irritating people
The same ad follows someone even after purchase. We configure frequency, exclusions and a message sequence.
Your videos and content receive views
Video viewers and people who react to posts are a warm audience you can offer a next step.
You may need something else
Need regular emails and messages for existing customers → CRM marketing and customer retention
First, you need to attract a new audience → Targeted social media advertising
Website tracking is incorrect, so audiences are not being collected → Web analytics setup
What remarketing includes
Audiences
- checking tags, pixels and consent for data collection;
- segments based on pages, actions and time since the visit;
- video-viewer and profile-engagement audiences;
- customer lists where permitted and agreed.
Messages
- a message sequence for each segment;
- banners, copy and video within the agreed scope;
- dynamic ads featuring products from the feed;
- exclusions for people who have already purchased or submitted an enquiry.
Control
- limits on impression frequency and duration;
- budget allocation between segments;
- a report on return visits and target actions;
- data-based updates to segments and messages.
HOW WE WORK
How the work progresses
You approve the segments, messages and budget; we configure audiences, campaigns and frequency controls.
- 01
Data validation
We review which audiences are already being collected and whether tags and cookie consent work correctly. Deliverable: a list of required setup adjustments.
- 02
Segments and message sequences
We divide the audience by behaviour and decision stage, then define messages for each group. Deliverable: a segmentation plan for your approval.
- 03
Materials and setup
We prepare ads and configure campaigns, exclusions and impression frequency.
- 04
Launch and monitoring
We check that audiences are growing and ads are not being shown to the same people too often.
- 05
Adjustments
We compare target actions across segments, update messages and remove groups that do not deliver results.
What you receive
A segmentation plan
Who enters each audience and what they see.
Configured audiences
Remarketing lists in your accounts that update automatically.
A set of ads
Messages for each segment and decision stage.
Frequency and exclusion rules
So advertising reminds people rather than irritating them.
A report by segment
Impressions, return visits and target actions for each group.
What we need from you
- access to advertising accounts and Google Tag Manager or the website;
- access to web analytics;
- a cookie consent banner or willingness to add one if required;
- customer lists, if they can lawfully be used for advertising;
- someone to approve messages and the budget.
If the website has no tracking, we start by setting it up.
What determines the cost
Ways to work together
Adding to existing campaigns: audiences, segments and ads in accounts already in use.
A separate launch and ongoing management: data checks, segments, materials, campaigns and regular reporting.
What determines the cost
- the number of advertising platforms;
- the number of segments and messages;
- the need for dynamic remarketing and a product feed;
- the state of website tracking.
What is paid for separately
- advertising spend, paid into your own advertising account;
- paid cookie consent management tools, if required.
FAQ
Remarketing questions
Can’t find your question?
Send it through the form and we will reply.
Go to formHow does remarketing differ from email marketing?
Email campaigns use contact details people have provided and do not require ad spend. Remarketing involves ad impressions on Google, social networks and other platforms, paid from an advertising budget. They are often combined but set up separately.
Why are remarketing audiences small?
Some visitors do not consent to cookies; others are hidden by browser settings. Platforms also require a minimum audience size for ads to run. Remarketing therefore makes sense when the website already receives visitors regularly.
Can we use our customer database?
Yes, if the platform supports it and you have a lawful basis for using the contacts in advertising. We upload lists through the platforms' own tools and agree data-handling procedures in advance.
How do you avoid annoying people with ads?
We limit impression frequency and duration, exclude people who have already bought, and change messages according to the stage. We regularly check that ads are not appearing too often. All questions and answers
Marketing · group 04
Advertising and customer acquisition
- Search and shopping ads
- Targeted social media advertising
- Display and video advertising
- Telegram advertising
- Lead generation and performance marketing
- Remarketing and audience re-engagement
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.