You are launching a new brand or product
People do not know you yet, so there is no search demand. First, the audience needs to see and remember your name.
Marketing
Display and video advertising
We plan banner and video placements to introduce your brand to people who are not yet looking for your product. We choose platforms and formats, prepare materials and monitor where and to whom the ads are shown.
What display and video advertising means at Eqvola
The aim is to be remembered. Display advertising rarely brings orders immediately. It introduces the brand, product or event so that people recognise you later in search, in their feed or in a shop.
We choose platforms for the audience. We run banners on websites and in apps through the Google Display Network, and videos on YouTube and in other platforms' video formats where appropriate.
We monitor where ads appear. We exclude unsuitable websites, apps and topics, and cap frequency so the same people do not tire of seeing the ads.
We measure results differently. We assess reach, frequency, video views and clicks, as well as changes in branded searches and direct visits where data is available. We do not promise a specific increase in awareness or sales.
Budget is separate. Advertising spend is paid separately into your own advertising account. We agree production of new videos as a separate work package.
When you need this service
You have a video worth showing to more people
A product video, interview or brand story is ready. We plan who should see it and where.
You are announcing an event or seasonal offer
You need to reach an audience in a particular city or region within a limited period.
Search advertising is already running
Your ads appear for all relevant searches. To increase searches for your brand, people need to see it before they start looking.
Banners are appearing everywhere
Existing campaigns are running on random sites and gaming apps. We review placements and settings.
You may need something else
Need enquiries from people already searching for the product → Search and shopping ads
Need to film an advertising video → Photo and video production
Want to remind previous website visitors about your brand → Remarketing and audience re-engagement
What display and video advertising includes
Media planning
- campaign objectives and evaluation metrics;
- audience, geography and campaign period;
- platform and format selection;
- budget allocation across formats.
Materials
- banners in the required sizes or responsive ads;
- adaptation of existing videos to advertising formats;
- ad copy and calls to action;
- checks against platform policies.
Launch and monitoring
- campaign and audience setup;
- exclusion of unsuitable placements and topics;
- frequency caps;
- reporting on reach, views and clicks.
HOW WE WORK
How the work progresses
You approve the media plan and materials; we set up campaigns and monitor delivery.
- 01
Objective and audience
We establish who to reach, what they should remember and how we will evaluate the campaign.
- 02
Media plan
We choose platforms, formats, timing and budget. Outcome: a media plan for your approval.
- 03
Materials
We prepare banners and copy and adapt videos. New video production is agreed separately.
- 04
Launch and delivery monitoring
We launch campaigns, review placements and frequency, and exclude unsuitable platforms.
- 05
Campaign review
We compile reach, view and click data. Outcome: a report and recommendations for the next campaign wave.
What you receive
Media plan
Audiences, platforms, formats, timing and budget in one document.
A set of advertising materials
Banners and video versions in the agreed formats.
Configured campaigns
Campaigns with exclusions and frequency caps in your own account.
Final report
Reach, frequency, views, clicks and findings for future campaigns.
What we need from you
- access to Google Ads or other advertising accounts;
- access to the YouTube channel hosting the advertised video;
- brand guidelines, a logo and existing videos or photos;
- an audience description and the campaign's main message;
- the person who approves the media plan and materials.
If no video is available yet, its production can be agreed as a separate work package.
What determines the cost
Ways to work together
A standalone campaign. Media plan, materials, launch and reporting for a particular launch or event.
An ongoing presence. Regular waves of advertising with refreshed materials and reporting.
What determines the cost
- the number of platforms and formats;
- the volume of banners and video versions;
- the number of locations and campaign duration;
- whether video production is required.
What is paid for separately
- advertising spend, paid into your own advertising account;
- filming and production of new videos.
FAQ
Questions about display and video advertising
Can’t find your question?
Send it through the form and we will reply.
Go to formHow does display advertising differ from targeted social advertising?
Targeted social advertising is usually focused on an action: an enquiry, message or purchase. Display and video advertising help people see and remember you. That is why we evaluate them using different metrics.
How can we tell whether display advertising is working?
We agree metrics before launch: reach, frequency, completed video views and clicks. We also examine branded searches and direct visits where data is available. It is usually impossible to isolate display advertising's impact precisely from other channels, and we say so openly.
Can we use a video we already have?
Yes, if it meets the format requirements and communicates clearly from the opening seconds. Sometimes shortening it or making several versions is enough. If it is unsuitable, we will explain why.
Could our ads appear on questionable websites?
That risk cannot be eliminated entirely, but we reduce it by selecting topics and placements, excluding unsuitable categories and regularly reviewing placement reports. All questions and answers
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.