Websites and landing pages
Page copy that explains what you offer and guides visitors towards an enquiry.
Marketing
Content marketing and copywriting
We write copy for websites, advertising, emails, articles and case studies, and build content marketing: regular, useful materials delivered to a plan. We gather expertise by talking with you, so you do not have to write the draft. The copy explains your product in the way customers think about it.
What content marketing and copywriting mean
Copywriting is writing for a specific task: a web page, ad, email or product description. Each piece should explain one thing and guide the reader towards one action.
Content marketing is a system of useful materials that regularly attract and persuade your audience: articles, case studies, emails and answers to customer questions. Planning, topics and consistency matter here.
You supply the facts; we verify them together. We gather information and write, and you check it is accurate. The copy contains no figures, promises or features that do not exist.
Design, publication and promotion are separate. We write the copy. Design, placement and advertising are separate services.
SEO preparation is included; SEO promotion is separate. We consider how people search and add recommendations for headings and metadata. Comprehensive work on the site's search visibility is a separate service.
What we write
Articles and blogs
Materials that answer your audience's questions and help people find you in search.
Case studies. Stories of completed work: the task, solution and outcome.
Advertising copy
Ads, headlines and copy for advertising campaigns.
Email campaigns
Emails people want to open rather than immediately archive.
Copy for proposals and presentations
Content that explains your offer concisely and persuasively.
Product descriptions and catalogues
Descriptions that make clear what it is, who it suits and what makes it different.
Video scripts
Scripts for short videos, product explainers and advertisements.
When you need copywriting and content marketing
Copy gets written the night before launch
The website is ready and the design approved, but the copy still says “description goes here”. A familiar picture.
You have expertise but nobody to write it down
The owner knows everything worth telling customers, but has no time to put it into words others can understand.
The website talks about the company rather than customers' needs
“We are a dynamic company with years of experience” — without saying a word about what the customer gains.
The blog is unread or not updated
The latest article appeared long ago, and earlier ones were written for search engines rather than people.
You have case studies but they are not documented
You have done plenty of good work, but have nothing ready to show potential customers.
You may need something else
You need regular social media management → Social media management — full-service SMM
It is unclear what to offer and on what terms → Developing and repackaging your commercial offer
You need a consistent brand tone across all copy → Naming, slogans and brand communication
How we gather facts and expertise
You do not need to write a draft. An hour's conversation is enough; leave the evening staring at a blank document to us.
A conversation with you or an expert
We ask the questions a customer would ask and record the answers, bringing real expertise into the text rather than generalities.
Existing materials
Presentations, correspondence, reviews, documents and old copy. Half of what is needed is often already there.
Questions from customers and sales teams
What customers ask most often and what needs answering every day. These make the best topics for copy.
Your product
Where possible, we try the product or service ourselves rather than writing entirely from others' accounts.
You verify the facts because you are responsible for them. We do not add figures, results or promises that do not exist.
How we write
For the reader, with search in mind. First, the text must make sense to a person. We add key phrases naturally where they fit the meaning.
One task per piece. Each text explains one main idea and leads to one next step.
Easy to read on a phone. Short paragraphs, clear headings and the main point first.
In your brand's tone. If tone guidelines exist, we follow them. Otherwise, we help define them.
No clichés or empty promises. We replace “the best”, “innovative” and “personalised approach” with specifics.
What you receive
Content plan
For regular content: topics, formats and dates for the agreed period.
Editing existing copy
If you already have copy, we can rewrite or edit it rather than start from scratch.
SEO recommendations
Headings, metadata and internal links for content intended to be found through search.
Guidance for the designer
How to present the copy on a page: what to emphasise, what needs its own section and where a button belongs.
Design, publication and promotion are not included. They can be commissioned separately.
How copywriting work proceeds
1. Brief
We discuss who the text is for, what it should achieve and where it will appear. Outcome: a clear brief and cost estimate.
2. Fact gathering
We speak with you or an expert and study the materials and product. Outcome: everything needed for the copy is collected.
3. Structure or content plan
For a single piece, a structure; for regular content, a topic plan. You approve it. Outcome: an agreed plan.
4. Copy
We write to the agreed structure. Outcome: the first draft.
5. Revisions
We make revisions within the agreed number of rounds. Outcome: copy you are happy with.
6. Final version
We deliver the copy with SEO recommendations and designer guidance. Outcome: text ready for layout or publication.
For regular content
We agree the plan a month ahead and prepare texts to a schedule, so the blog or newsletter appears regularly rather than whenever a free evening comes up.
Meet the teamFormats and pricing
One piece, a package or regular content
One piece. A page, article, email or script.
A copy package. For example, all copy for a new website.
Regular content. Articles, emails or case studies planned for the month.
What determines the cost
- the length and number of pieces;
- the complexity of the subject;
- the number of expert conversations;
- the SEO preparation required;
- urgency;
- the number of revision rounds.
What is paid for separately
Design, publication, promotion and translation.
Discuss copyFAQ
Questions about content marketing and copywriting
Can’t find your question?
Send it through the form and we will reply.
Go to formDo we need to write a draft?
No. A conversation with you or an expert and existing materials are enough. A draft is useful if one already exists, but you do not need to write one specially.
Who checks the facts?
You do. We gather information from conversations and materials, and you check that it is accurate. We include only substantiated figures, results and promises.
Are design and publication included?
No. We write the copy and provide designer guidance. Design, layout, publication and promotion can be commissioned separately. Advertising and print design
Do you write SEO copy?
Yes. We consider how people search for your subject and add recommendations for headings and metadata. But the text must first make sense to a person. Comprehensive work on search visibility is a separate service. Website SEOAll questions and answers
RELATED EXPERTISE
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Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.