Customers search for you nearby
For a salon, clinic, café, repair shop or store, a map listing often matters as much as a website.
Marketing
Local visibility and Google Maps
We set up and maintain your location profiles on Google Maps so people nearby see the correct address, opening hours and services. We help organise review management and do not promise map rankings determined by the search engine.
What local promotion means at Eqvola
This is work on how your business appears in local search and maps. When someone searches for a nearby service, they often see the business listing before the website: address, opening hours, photos, reviews and a call button.
We set up and update Google Business Profile listings, cross-check business details on the website and in directories, and link each profile to the right website page. For a multi-location business, we establish a consistent process for updating information.
Reviews are a separate part of the work. We prepare response rules and templates, and help request customer reviews in ways permitted by the platform. We do not write or buy fake reviews.
Profiles remain in your account; we work with manager access. Map rankings, profile verification and review-complaint decisions are controlled by Google.
When you need this service
The profile has an outdated address, phone number or opening hours
People arrive at closed doors or call an old number. We check the details and establish an updating process.
Branches have inconsistent profiles
We bring profiles to one standard: names, categories, services, photos and links to location pages.
Reviews go unanswered
We prepare response rules, including for negative reviews, and define who responds and when.
You are opening a new location
We create and complete the profile so customers immediately find the correct address, opening hours and contacts.
You may need something else
Need search visitors to reach the website itself → Website SEO
Need to monitor mentions and reviews beyond maps → Online reputation management — SERM
What local promotion includes
Location profiles
- creating or checking Google Business Profile listings;
- categories, services, opening hours, service areas and contacts;
- photos, description and links to the right website pages;
- news and offer posts within the agreed scope.
Business information
- cross-checking the name, address and phone number on the website, in directories and on maps;
- consistent details on location or contact pages;
- a process for updating holiday hours and other changes.
Reviews
- rules and templates for responding to positive and negative reviews;
- a method of requesting reviews permitted by platform rules;
- reporting reviews that breach the rules through Google's tools;
- a summary of the issues customers mention most often.
HOW WE WORK
How the work progresses
You confirm business facts and approve responses; we complete the profiles and keep them current.
- 01
Location list and access
We gather addresses, opening hours, services and contacts, and obtain access to existing profiles. Result: a table of current details.
- 02
Profile audit
We review how profiles look now, whether their data matches the website and directories, and what is missing. Result: a list of changes.
- 03
Profile setup
We update categories, descriptions, photos and links, and correct discrepancies. We create new profiles and take them through verification under Google's rules.
- 04
Review management process
We agree the tone and response templates and assign responsibilities. Result: instructions your team can use.
- 05
Maintenance
We monitor profile changes, respond to reviews if included in scope, and report calls, directions requests and clicks using profile statistics.
What you receive
Completed location profiles
Complete, consistent listings with current details, photos and links.
A business information table
A single source for names, addresses, opening hours and contacts across all platforms.
Review-handling instructions
Rules, response templates and procedures for difficult situations.
A customer-action report
Calls, directions requests and website clicks using the data provided by the platform.
What we need from you
- owner or manager access to existing profiles;
- verified addresses, opening hours, phone numbers and service lists;
- photos of premises, the team or products, or an opportunity to take them;
- the person approving responses to difficult reviews;
- timely notifications of changes to opening hours, address or services.
Verifying a new Google profile sometimes requires action from the business owner personally; we explain what needs to be done.
What determines the cost
Ways to work together
Profile setup. We put profiles and business details in order and hand instructions to your team.
Ongoing maintenance. We update profiles, manage posts and respond to reviews within the agreed scope.
What determines the cost
- the number of locations;
- the condition of existing profiles and data;
- the volume of review responses;
- the need for photos or other materials.
What is paid for separately
- photo and video shoots at the locations;
- creating or improving location pages on the website.
FAQ
Questions about local promotion
Can’t find your question?
Send it through the form and we will reply.
Go to formDo you guarantee that we will appear first on the map?
No. Google determines rankings based on relevance, distance from the person and how well known the business is. We work on what can be influenced: complete and accurate details, reviews and links with the website.
Can a negative review be removed?
Only its author or Google can remove a review, and Google does so if it breaches platform rules. We help report it through Google's tools and prepare an appropriate public response.
Do you write reviews on behalf of customers?
No. Fake reviews breach platform rules and undermine trust. We help you politely ask real customers to share their experiences.
How is this different from reputation management?
Local promotion concerns map profiles and location information. Reputation management covers mentions and reviews more broadly: on forums, social media and review websites.
Do we need a website for this?
A profile can work without a website. But a page with services and contact details helps people decide and helps the search engine understand the business. All questions and answers
Marketing · group 05
Search visibility, websites and conversion
- Website SEO
- Local visibility and Google Maps
- Landing pages and website marketing improvements
- Sales funnel development
- Conversion rate optimisation — CRO
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.