You have a specific question rather than a project
You do not need a full strategy or audit, just a specialist's answer to a few specific questions.
Marketing
Marketing consulting and team training
We address specific marketing questions for your business and train your team using your materials rather than abstract examples. You receive answers, an action plan and skills your team can then use independently.
What consulting and training mean at Eqvola
Consulting addresses a specific question: why ads do not generate enquiries, how to create a content plan, what to measure in analytics or where to start a strategy. Training consists of practical sessions that enable the team to do the work independently.
Using your business materials. We work with your ad accounts, website, social media, reports and real tasks, so new skills can be applied immediately.
You implement the changes. We explain, demonstrate and recommend; your team does the work. If you want us to carry it out, we arrange that as a separate service.
We do not guarantee results. Consulting provides answers and a plan; training provides knowledge and practice. Outcomes depend on how decisions are implemented and how much time is available.
Camera presentation and public speaking are covered separately. The website offers a dedicated public speaking and on-camera presentation service.
When you need this service
The team manages marketing itself
Your people run social media or advertising, but lack a system and feedback from an experienced specialist.
Someone new has joined marketing
They need a faster introduction to the work and an explanation of your channels and reports.
You want to understand a contractor's reports
An agency or freelancer sends reports, but you are unsure how to assess their work. We explain what to look at.
You are introducing a new tool
GA4, CRM or a new ad account: the team needs to learn to use it with your data.
You may need something else
You need a comprehensive marketing review → Marketing audit
You need someone to manage marketing → Outsourced marketing director
There are many questions; you need a full strategy → Marketing strategy development
What consulting and training include
Consulting
- reviewing a specific question using your data and materials;
- reviewing accounts, the website, social media or reports before the meeting;
- a written summary with recommendations and an action plan;
- follow-up meetings to review progress.
Team training
- a programme tailored to the task and participants' level;
- optional topics: strategy, advertising, content, social media, analytics and CRM use;
- practical assignments using your business materials;
- feedback on participants' work.
Materials
- notes, templates and checklists you keep;
- session recordings where participants consent;
- instructions for your settings and processes;
- recommendations for further learning.
HOW WE WORK
How the work progresses
You define the questions and approve the programme; we take care of preparation, sessions and materials.
- 01
Request
We discuss the questions, participants and their level, and establish what has already been done. Outcome: an agreed working format.
- 02
Preparation
We review your materials, accounts or reports and prepare the consultation plan or training programme.
- 03
Consultation or session
We address the topic using your examples and answer participants' questions.
- 04
Practice
Participants complete tasks using real materials, and we provide feedback.
- 05
Summary
We hand over recommendations, materials and a plan of next steps.
What you receive
Answers to your questions
With an explanation of the basis for our recommendations.
Action plan
What happens after the consultation, in what order and who does it.
Team skills
Practice using your materials, with feedback.
Templates and instructions
Materials the team uses after training.
What we need from you
- the questions you want to address and the business context;
- read-only access to accounts, analytics or reports if we are reviewing them;
- training participants and their time for sessions and practice;
- the person approving the programme;
- real tasks to practise on.
Provide read-only access through roles, without sharing passwords.
What determines the cost
Ways to work together
Consultation. Reviewing specific questions with preparation and a written summary.
Team training. A programme, sessions, practice and materials tailored to your task.
What determines the cost
- the number of questions and the preparation required;
- the number of participants and sessions;
- the number of programme topics;
- the need for written materials and templates.
What is paid for separately
- public speaking and on-camera presentation sessions;
- implementing recommendations if you commission us to do it.
FAQ
Questions about consulting and training
Can’t find your question?
Send it through the form and we will reply.
Go to formHow does consulting differ from an audit?
An audit systematically reviews all marketing and produces a detailed report. A consultation answers specific questions you bring. If you have many interconnected questions, an audit may be more suitable.
Can you train a team without an in-house marketer?
Yes. We tailor the programme to participants' level and what they will actually do. Someone on the team needs time to practise between sessions.
Do you teach public speaking?
Speech, camera presentation and speaking skills are covered by our separate public speaking service. It can be combined with marketing training, for example when the team films its own social media videos.
Will we keep the materials?
Yes. Notes, templates, checklists and instructions remain yours. Sessions are recorded only with participants' consent.
Can we commission you to do the work after consulting?
Yes, but you do not have to. The consultation stands on its own: you receive answers and a plan. If you choose to commission implementation, we arrange it as a separate service. All questions and answers
Marketing · group 10
Consulting and training
- Marketing consulting and team training
- Public speaking and on-camera skills
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.