You have specialists but no manager. You have a marketer, designer or paid-social specialist, and perhaps an agency too.
Each does their part well, but nobody is responsible for ensuring that everything works towards one goal.
Marketing
Outsourced marketing director
Eqvola takes responsibility for managing your marketing: setting priorities, planning the budget, assigning tasks and reviewing results. Your specialists or contractors do the work. You gain a person responsible for marketing as a whole who explains what to do next.
What an outsourced marketing director does
An outsourced marketing director leads marketing for your business under an agreement with Eqvola rather than as an employee. They are responsible for the overall direction: what we do now and why, where the budget goes, who performs the tasks and how results are assessed.
Management, not production. The director plans, assigns tasks and reviews completed work. Copy, design, shoots and advertising setup are handled by your people or contractors. If a specialist is missing, this work can be commissioned separately from Eqvola.
Delivery work and advertising budget are separate. The management fee does not include specialists' work, advertising spend or paid services.
We agree authority at the start. We establish which decisions the director makes independently and which require your approval.
We work with your team, not in its place. Your specialists remain with you. The director helps them work towards a shared direction.
When to bring in a marketing director
The owner assigns tasks to marketers
In between suppliers, finances and a meeting that has already been postponed twice. The director takes over this role and leaves the key decisions with you.
Every contractor reports differently
One sends screenshots, another a spreadsheet, and a third a presentation best read over coffee. Bringing these into one picture is a job of its own, which the director handles.
Another way of working may suit you better
You have no specialists and need both management and delivery → Full-service marketing
You first want to understand what works and what does not → Marketing audit
Need advice or team training without ongoing management → Marketing consulting and team training
What the marketing director is responsible for
Priorities and marketing plan
Determines what to do now, what to do later and what to leave out. Creates a plan showing the objectives, channels and sequence of actions.
Budget planning and allocation
Recommends how much to spend on each channel, monitors expenditure and reallocates funds to where they work better. You approve the total budget.
Assigning tasks to specialists
Defines tasks so the specialist understands the objective, deadline and acceptance criteria. Less “make something nice”; more specifics.
Monitoring deadlines and quality
Ensures tasks are completed on time, reviews work and requests revisions if the result does not meet the agreement.
Analytics and reporting
Brings data from different channels into one picture and explains what it means for future decisions.
Connecting marketing and sales
Looks beyond enquiry volume to what happens next. Works with your sales department to identify where enquiries are lost.
What you receive
A prioritised marketing plan
A document explaining what is happening in marketing now, what comes next and why in that order.
Agreed budget allocation
Which channels and tasks receive funding, how much, and the criteria for deciding what to change.
Tasks with owners and deadlines
Each task has an owner, deadline and acceptance criterion. Status is visible without separate reminders in three chats.
Regular reports for the owner
What has been done, what the data shows, which decisions we propose and what we need from you.
How we assess the director's work. At the start, we agree the criteria: the plan is followed, tasks are completed on time, decisions are based on data and reports arrive on schedule.
We also track enquiries and sales, but assess them separately: they depend on marketing, the product, price and your sales team's work. We therefore do not promise a specific sales increase.
Who decides what
Eqvola director
Owner or manager
Specialists
Priorities and plan
Proposes and manages
Approves
Take on the tasks
Budget
Plans allocation and monitors expenditure
Approves the total amount
Work within the allocated budget
Tasks and deadlines
Assigns and monitors
Can see the status
Complete and report
Delivery work
Reviews the result
Approves key materials
Perform the work
Key decisions
Prepares options with supporting arguments
Makes the decision
Provide expert input
Accounts and access
Receives the access required for the work
Retains ownership of the accounts
Work with the access provided
We define authority in the agreement at the start. Access is transferred securely after signing, not through the website form.
An outsourced director or another format
Outsourced marketing director
Full-service marketing
In-house marketing director
Consulting
Who manages
Eqvola
Eqvola
Your employee
You
Who delivers
Your team or contractors
Eqvola within the agreed scope
Your team or contractors
Your team
Involvement
An agreed amount of time
An agreed scope of work
Full-time
Individual meetings
When it fits
You have specialists but lack management
Both management and delivery are needed
Marketing is extensive and requires someone every day
Advice or team training is needed
Formats can change. For example, you can begin with management and later assign some delivery work to Eqvola specialists.
HOW WE WORK
How we work
- 01
Getting to know the business and current marketing
We understand the product, customers and sales. We review who does what, the available data and what has already been tried. Result: a clear picture of the current situation.
- 02
Priorities and plan
We define objectives for the coming period, priority channels and budget allocation. Result: a plan for your approval.
- 03
Setting up the process
We agree where tasks are managed, how specialists report and how often we meet. Result: a clear working process for the whole team.
- 04
Ongoing management
We assign tasks, monitor completion, review work and adjust the plan as data or circumstances change. Result: marketing follows a plan and you know what is happening.
- 05
Reviewing results and planning the next period
We analyse what worked and what did not, then propose changes. Result: a report and an updated plan.
Who your director will be
We assign a specific person to your project who is responsible for marketing and communicates with you directly. If a task needs additional expertise, the director brings in Eqvola specialists in analytics, development or automation.
What the work looks like
We are currently preparing public case studies of client marketing management. For now, we show examples of the director's working materials.
Ways of working and pricing
Ongoing management or management during a launch
Ongoing management. The director manages your marketing continuously, with plans updated for each period.
Management during a launch. For example, during the launch of a new product or a marketing restructure while you look for an in-house manager.
What determines the cost
- the number of channels and specialists to manage;
- the director's time commitment;
- the frequency of meetings and reports;
- the need to involve Eqvola specialists in analytics or other areas.
What is paid for separately
Specialists' work, advertising budget and paid services. If Eqvola handles some delivery work, we quote for it separately.
Discuss marketing managementFAQ
Questions about an outsourced marketing director
Can’t find your question?
Send it through the form and we will reply.
Go to formHow is this different from full-service marketing?
An outsourced marketing director manages marketing: setting priorities, budgets and tasks, while your team or contractors deliver the work. With full-service marketing, Eqvola both plans and delivers the agreed scope. If you have no delivery specialists, full-service marketing is likely the better fit. Full-service marketing
Who handles design, advertising and content?
Your specialists or contractors. The director ensures their work follows the plan. If nobody is available for a task, it can be commissioned separately from Eqvola: for example, SMM, advertising or photo and video production.
How much of the owner's time will this take?
Most is needed at the start: explaining the business, customers and sales, and approving the plan and budget. After that, you attend regular meetings and make key decisions. The director handles day-to-day task management. All questions and answers
RELATED EXPERTISE
What else you may need
Marketing · group 01
Marketing management and strategy
- Full-service marketing
- Outsourced marketing director
- Marketing audit
- Market, competitor and customer research
- Marketing strategy development
- Developing and repackaging your commercial offer
- Marketing launches for products and new business areas
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.