You have marketing activity but no system
Posts are published, ads run and the website gets updated. Each action makes sense on its own, but together they do not form a clear proposition for the customer.
Marketing
Full-service marketing
Eqvola plans your business's marketing, coordinates specialists and delivers the agreed work, from strategy and content to advertising and analytics. You can see what is happening, who is responsible and what it achieved. And you do not have to spend every week working out which contractor was supposed to launch the ads.
What full-service marketing means at Eqvola
Full-service marketing is a collaboration in which Eqvola handles marketing planning, coordination and delivery within an agreed scope. We define the work and channels around your task at the start. You approve the plan and key decisions, and we are responsible for delivering everything agreed.
An agreed scope, not the entire catalogue. We use the channels and activities needed now. We add others when there is a reason to do so.
Advertising spend is separate. Eqvola's fees do not include advertising budgets, creator fees or paid services.
We can work alongside your team. If you already have a designer or paid social specialist, we divide the work rather than duplicate it.
Work delivered and sales are different things. We are responsible for the quality and timing of the agreed work. Below, we explain how we assess its effect on enquiries and sales.
When to choose full-service marketing
You are launching a product or a new business area
You need to decide whom to sell to, what to say and where to start. Preferably before launch, rather than afterwards.
You have specialists but no coordinator
The designer is waiting for copy, the advertising specialist is waiting for creative assets, and everyone is waiting for a decision. We take responsibility for the overall picture and sequence of work.
The owner handles marketing in their spare time
Which means almost never. We plan and deliver the work, leaving the key decisions to you.
Another way of working may suit you better
You have your own team and only need management → Outsourced marketing director
You first want to understand what works and what does not → Marketing audit
You need a plan that you will implement yourself → Marketing strategy development
You have one specific task → All marketing services
What you receive
Marketing plan
Priorities, channels, scope, calendar and responsibilities. A document showing what is happening now and what comes next.
Completed work and materials
Content, configured channels, advertising campaigns, design and other work within the agreed scope. We hand the materials over to you.
Regular reporting
What has been done, the metrics and their data sources, what we see in enquiries, and what we recommend changing in the next cycle.
These are the deliverables you receive and accept. We explain how we assess their business impact in "How we evaluate results".
What full-service marketing can include
We define the scope at the start. Below are the areas it may cover. Each can also be commissioned separately.
Research, strategy and proposition
We explore the product, audience and competitors. We articulate why customers should choose you and prepare an action plan. Market, competitor and customer researchMarketing strategy developmentDeveloping and repackaging your commercial offer
Brand and communication
Positioning, key messages, a visual system and designs that keep the brand's voice and appearance consistent across channels. Brand positioning and platformLogo, visual identity and rebranding
Content and social media A content plan, copy, design, photos, video and UGC content for your channels. Social media management — full-service SMMPhoto and video productionFull-service UGC content
Advertising and customer acquisition
Advertising campaigns, creative assets, configuration and results analysis. Search and shopping adsTargeted social media advertising
Website, SEO and conversion
Marketing improvements to pages, search optimisation and a convenient journey from the first visit to an enquiry. Website SEOLanding pages and website marketing improvementsConversion rate optimisation — CRO
Analytics
Measurement and reports that show where enquiries come from. Web analytics setupEnd-to-end marketing and sales analytics
Customer database engagement
Segments, campaigns and follow-up communication with people who have already bought from you. CRM marketing and customer retentionEmail marketing
What is not automatically included
- advertising budget;
- fees for influencers, creators and actors;
- studio rental and product logistics for shoots;
- paid services and tools;
- legal checks of names and trademark registration.
We agree and calculate these costs separately, so there are no surprises in the estimate.
If marketing requires a new website, CRM or automated enquiry processing, we carry out that work through Software development andBusiness process automation under a separately agreed scope.
Full-service marketing or another approach
Full-service marketing
Individual services
Outsourced marketing director
Support for your team
Who plans
Eqvola
You
Eqvola
You or your marketer
Who delivers
Eqvola within the agreed scope, alongside your specialists where needed
Eqvola carries out a specific task
Your team or contractors
Your team, with Eqvola specialists supporting particular areas
Who coordinates
An Eqvola manager
You
Eqvola
You
When it fits
You need a system but have no team or time to manage it
One clear task
You have specialists but lack management
You have a marketer but lack capacity or a particular skill
These approaches can be combined and changed. For example, you can start with an audit and then move to ongoing support.
HOW WE WORK
How we work
- 01
Task and boundaries
We discuss your business, objectives and resources. We record what is and is not included. Outcome: an agreed scope and cost estimate.
- 02
Plan
We study the product, audience and channels, then create a marketing plan. Outcome: a plan and calendar for your approval.
- 03
Preparation
We gather information, access and materials, then prepare content and configurations. You approve product facts so the copy does not acquire features that do not exist. Outcome: materials ready for launch.
- 05
Analysis and the next cycle
We review the data, including sales data if you share it. We recommend changes and agree the next cycle's plan. Outcome: a report and a plan for changes.
Who does what
On Eqvola's side
Project manager. Your main contact, responsible for timing and the sequence of work.
Channel specialists. Content, design, advertising and analytics. The team depends on the agreed scope.
Meet the teamOn your side
- information about the product, customers and sales terms;
- access to the necessary accounts and data;
- existing materials: photos, copy and brand guidelines;
- one person who approves materials, so decisions do not get lost across three chats.
What the work looks like
We are currently preparing public case studies of comprehensive client support. For now, we show marketing for Eqvola's own products and examples of working materials.
Ways of working and pricing
A standalone stage, a project or ongoing support
A standalone stage. For example, preparing and launching a new business area.
A project. Work with a defined outcome and deadline.
What determines the cost
- the number of channels;
- the volume of content and production;
- the frequency of work;
- the required team composition.
What is paid for separately
Advertising spend, creator and influencer fees, studio costs and paid services. These costs are shown in the estimate in advance.
Discuss marketingHow we evaluate results
Acceptance criteria At the start, we agree what counts as completed work: which materials, campaigns or configurations you will receive and the criteria for accepting them.
Both parties then share the same understanding of "done".
Delivery, enquiries and sales In reports, we distinguish three things: what was delivered, how many enquiries came in and how many became sales.
The first depends on us. The second depends on marketing alongside the proposition and market. The third also depends on the product, price and how your team handles enquiries.
We therefore do not promise a specific increase in sales. We promise a clear report, verified data where measurement is possible, and concrete recommendations for what to do next.
FAQ
Questions about full-service marketing
Can’t find your question?
Send it through the form and we will reply.
Go to formWhat exactly does full-service marketing include?
What we agree at the start for your task: planning, coordination and delivery in selected channels, such as content, advertising, website and analytics. The entire catalogue is not automatically included. The scope can change between work cycles.
Can you work with our specialists?
Yes. We divide tasks to avoid duplication. For example, your designer prepares layouts while we handle planning, copy and advertising. We record responsibilities at the start.
Can we start with one task?
Yes. You can start with an audit, strategy or one channel, then expand to full-service marketing. Or the reverse: start with the full scope and gradually hand some tasks to your team.
How does full-service marketing differ from an outsourced marketing director?
An outsourced marketing director manages marketing: setting priorities, budgets and tasks, while your team or contractors deliver the work. With full-service marketing, Eqvola both plans and delivers the agreed scope. Outsourced marketing directorAll questions and answers
RELATED EXPERTISE
What else you may need
Marketing · group 01
Marketing management and strategy
- Full-service marketing
- Outsourced marketing director
- Marketing audit
- Market, competitor and customer research
- Marketing strategy development
- Developing and repackaging your commercial offer
- Marketing launches for products and new business areas
YOUR NEXT STEP
Let’s discuss your task
Describe the result you need and what is already prepared. Form submission is currently disabled; the Telegram channel is not connected yet.