Your audience reads Telegram
Customers get news and advice from topic-specific channels. It makes sense to appear where they already read.
Marketing
Telegram advertising
We plan advertising in relevant Telegram channels and through the official Telegram Ads platform where available for your task. We vet channels, prepare materials and measure where people came from.
How we approach Telegram advertising
Two different routes. One is placing posts in relevant channels by agreement with their administrators. The other is the official Telegram Ads platform, which displays short sponsored messages in public channels. We choose the route for the audience, product and budget.
We check a channel before payment: its topic, view and subscriber trends, engagement, ad frequency and placement history. We do not recommend channels showing signs of inflated views or bots.
Every placement is tracked. We use separate UTM-tagged links, invitation links or promo codes to see which channel produced visits, subscriptions and enquiries.
Telegram and channel owners set the terms. The platform determines review procedures, minimum amounts and Telegram Ads availability by country or sector; channel administrators set post prices. We check these conditions in advance.
The budget is separate from our fee. Telegram Ads funds go into your advertising account; channel placements are paid according to the approved media plan. We do not guarantee subscriptions, clicks or sales.
When you need this service
You are growing your own channel
You need new readers interested in the topic, not just a giveaway. We select channels with relevant audiences.
Placements ran but produced few enquiries
We assess whether the channels, post and landing page were suitable and what to change for the next round.
You have no time to deal with administrators
Correspondence, statistics checks, date approvals and monitoring published posts take time. We handle them.
You are interested in the official Telegram Ads platform
We first check whether it is available for your sector and suitable under its terms, then plan the campaign.
You may need something else
Need to manage your own channel and publish regularly → Social media management — full-service SMM
Want influencer partnerships across social networks → Influencer marketing and creator partnerships
What Telegram advertising includes
Channel selection
- finding topic-specific channels for your audience;
- checking statistics, engagement and signs of manipulation;
- a media plan with channels, formats and dates;
- agreements with administrators on placement terms.
Materials
- advertising posts adapted to each channel's style;
- Telegram Ads copy that complies with platform rules;
- visuals within the agreed scope;
- UTM-tagged links, invitation links or promo codes.
Launch and analysis
- checking that posts appear and placement terms are met;
- Telegram Ads campaign setup and management;
- recording views, clicks and subscriptions for each placement;
- a report and recommendations for repeat placements.
HOW WE WORK
How the work progresses
You approve channels, copy and budget; we coordinate administrators, launch and analyse results.
- 01
Audience and objective
We define whom to reach and what they should do: subscribe, visit the website or message you. We check the advertising destination.
- 02
Channel selection and vetting
We compile channels and check statistics and subject matter. Deliverable: a media plan for your approval.
- 03
Materials and agreements
We write posts, agree them with you and administrators, and book placement dates.
- 04
Placement and monitoring
We check that each post appears on time and unchanged, and record its statistics.
- 05
Analysis
We compare channels by clicks, subscriptions and enquiries. Deliverable: a list of channels to use again and those to drop.
What you receive
Media plan
Channels, formats, dates and placement terms.
Advertising materials
Approved posts and Telegram Ads copy.
Trackable links
A separate link or promo code for each placement.
A channel-by-channel report
Views, clicks, subscriptions and enquiries where they can be tracked.
What we need from you
- a description of the product, audience and target geography;
- a link to the channel, website or bot the ads will lead to;
- web analytics access to monitor visits;
- an agreed process for paying channel placements;
- someone to approve the media plan and copy.
Telegram Ads requires an advertising account on the platform that you control.
What determines the cost
Ways to work together
A channel campaign: selection and vetting, posts, placement monitoring and a report.
A Telegram Ads campaign: terms checks, copy, setup, management and reporting.
What determines the cost
- the number of channels and placements;
- the number of topics and languages;
- the volume of copy and visuals;
- the need for regular rounds of placements.
What is paid for separately
- channel placement costs according to the approved media plan;
- Telegram Ads spend paid into your advertising account.
FAQ
Telegram advertising questions
Can’t find your question?
Send it through the form and we will reply.
Go to formHow do you check whether a channel has real subscribers?
We examine subscriber and view trends, views relative to audience size, engagement and advertising history, using available channel analytics services where appropriate. This offers no complete guarantee, but we reject channels with obvious manipulation.
Is Telegram Ads suitable for small businesses?
It depends on platform terms at launch: minimum amounts, sector rules and availability in your country. We check these before planning. If the terms do not fit, we suggest channel placements.
Do you coordinate with administrators yourselves?
Yes. We handle correspondence and agreement on dates, copy and terms. Placement payment procedures are agreed with you in advance and recorded in the media plan.
How can we tell which placement worked?
We create a separate link, invitation link or promo code for each channel. This shows clicks and subscriptions by placement. Enquiries arriving another way, such as through a forwarded post, cannot be attributed precisely. All questions and answers
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.