Advertising creatives
Creatives for social media and targeted advertising, website banners, covers and stories.
Marketing
Advertising and print design
We create advertising creatives, presentations, catalogues, menus, posters and other materials in your brand's style. We make the main point readable in seconds and prepare files that printers and advertising platforms can accept without surprises.
What advertising and print design mean at Eqvola
We create designs for advertising, presentations and print to suit a specific task and format, from a social media creative to a catalogue or exhibition banner. We design, adapt to required sizes and prepare files for publication or printing.
We work in your brand's style. If brand guidelines exist, we follow them. If not, we create a basic visual treatment or suggest starting with brand identity.
You provide copy and photos, or commission them separately. Designs use the materials you supply. Missing copy or images can be commissioned separately.
Printing is separate; files are prepared for your printer. Printing and production are not included, but we prepare files to your printer's technical specifications.
We agree the number of adaptations and revisions at the start, so you know in advance what the price includes.
What we design
Presentations
Commercial presentations, partner materials and templates your team can use independently.
Printed materials
Leaflets, brochures, catalogues, business cards, posters and promotional prints.
Menus and price lists
Menus for cafés and restaurants, and price lists where information is easy to find.
Event materials
Banners, roll-ups, badges, invitations and wayfinding for exhibitions, conferences and openings.
When you need advertising and print design
A design is needed by a specific date
The campaign launches on Monday, the exhibition is in two weeks, the opening is on Friday. You need designs ready on time without surprises.
You have a style but no designer
Brand guidelines exist, but employing an in-house designer for a few designs each month makes little sense.
You need creatives in many sizes
One creative needs six sizes: feed, stories, banner and cover. Preferably without manual edits until midnight.
The presentation explains but does not sell
A slide with twelve points in tiny type rarely persuades. We restructure the presentation so the main point is immediately clear.
The printer returns files: “Wrong format”, “No bleed”, “The colours will shift”.
We prepare files so the printer can accept them the first time.
You may need something else
You do not yet have a visual identity → Logo, visual identity and rebranding
You need the substance of a commercial offer, not just its design → Developing and repackaging your commercial offer
You need photos or videos for the designs → Photo and video production
How we work on designs
First, where will people see the material? A poster is seen from five metres away, a feed creative for half a second, a catalogue over coffee. This determines font size, text length and emphasis.
The main point is clear in seconds. Headline, offer, action. Everything else is for interested readers who continue.
The main version comes first, then adaptations. We approve the primary design before adapting it to other sizes, so revisions need not be repeated in every version.
Files meet technical requirements. For print, we account for bleed, printing colour requirements and image quality. For online use, we follow the size and format requirements of advertising platforms.
We follow your brand guidelines. Colours, fonts and visual elements follow your brand's rules so that every piece of material looks like it comes from the same company.
What you receive
Designs and adaptations
The master design and versions in every agreed size.
Print-ready files
Prepared to your printer's technical specifications.
Publication-ready files In formats and sizes accepted by websites and advertising platforms.
Templates where needed
For recurring tasks, such as posts or presentations, we can prepare templates your team can use independently.
Printing, copywriting and photography or filming are not included. They can be commissioned separately.
HOW WE WORK
How we develop the designs
- 01
Brief
We clarify what you need, where the material will be used, the sizes and deadline, and which copy and images are already available. Outcome: a clear brief and cost estimate.
- 02
First version
We prepare the master design. Outcome: a design to discuss.
- 03
Revisions
We make changes within the agreed number of revision rounds. Outcome: an approved master design.
- 04
Adaptations
We adapt the approved design to every required size and medium. Outcome: a complete set of versions.
- 05
File preparation and handover
We prepare the files for print or publication and hand them over. Outcome: files ready to send to print or upload to your advertising account.
Meet the team
What we need from you
- brand guidelines, or at least a logo, colours and fonts;
- copy for the design, or commission it separately;
- photos or images, or commission a shoot;
- technical specifications from the printer or advertising platform;
- sizes and formats;
- a deadline;
- the person responsible for approving the design.
The more complete the brief, the fewer revisions and the sooner the result.
Formats and pricing
A single design, a campaign package or ongoing design support
A single design. One piece of material for a specific task.
A campaign or event package. A coordinated set of creative assets, banners and printed materials.
What determines the cost
- the number of designs and adaptations;
- complexity: for example, a multi-page catalogue or packaging;
- urgency;
- the number of revision rounds.
What is paid for separately
Printing and production, copywriting, shoots, stock images and paid fonts. We agree these costs in advance.
Discuss designsFAQ
Questions about advertising and print design
Can’t find your question?
Send it through the form and we will reply.
Go to formDo you write copy for the designs?
The design is based on your copy. If it is missing or needs work, copywriting can be commissioned separately from Eqvola. Content marketing and copywriting
Is printing included?
No. Printing and production are not included, but we prepare files to your printer's specifications so they can be accepted first time.
Can you work without a brand identity?
Yes. We can develop a basic visual treatment for a specific piece. If you need many designs, it is better to establish a brand identity first so all materials are consistent. Logo, visual identity and rebranding
Will you prepare files for our printer?
Yes. Send us your printer's specifications and we will prepare the files accordingly. If none are available, we will use standard print specifications and advise what to confirm with the printer. All questions and answers
RELATED EXPERTISE
What else you may need
Marketing · group 02
Branding and design
- Brand positioning and platform
- Naming, slogans and brand communication
- Logo, visual identity and rebranding
- Advertising and print design
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.