Every salesperson tells a different story
There is no shared presentation or proposal template. Customers receive different descriptions of the same product.
Marketing
Marketing support for sales teams
We give salespeople materials that help continue the conversation after an ad: presentations, proposal templates and answers to common questions and objections. We also agree how marketing and sales pass enquiries and feedback to each other.
What sales enablement means at Eqvola
One consistent story from ad to contract. People often see one offer in an ad and hear another on a call. We align messages so customers receive a consistent story at every step.
Materials based on real conversations. We talk to salespeople and, if you provide call recordings or correspondence, analyse those too. This reveals the questions and concerns customers raise most often.
Rules between marketing and sales. We agree what makes an enquiry sales-ready, how quickly it is picked up, and how sales reports enquiry quality. These rules are recorded in a short document.
We do not sell on your behalf. Customer conversations, prices, discounts and closing deals remain your team's responsibility. Technical sales automation is handled by the automation team under a separate agreement.
No invented arguments. Materials use only facts you can verify. We do not guarantee sales outcomes: they depend on the product, price and salespeople's work.
When you need this service
Leads arrive, but conversations go nowhere
Enquiries reach sales, but customers disappear after the first contact. It is worth reviewing what they are told and how.
Marketing and sales blame each other
One team says the leads are poor; the other says they are handled badly. Shared criteria and feedback are needed.
The offer has changed or a product has launched
Ads already communicate the new offer while sales materials still describe the old one. We update them to match the current offer.
New salespeople take a long time to get started
Product knowledge and common answers exist only in experienced colleagues' heads. We turn them into materials that make onboarding easier.
You may need something else
Need to formulate the offer itself → Developing and repackaging your commercial offer
Need to define sales funnel stages → Sales funnel development
Need automated reminders, enquiry assignment and statuses → Sales and enquiry automation
What sales enablement includes
Sales materials
- a company or product presentation;
- sales proposal templates;
- brief service descriptions and comparisons with alternatives;
- materials to send after a call or meeting.
Conversation guides
- answers to common customer questions;
- handling objections based on real conversations;
- message templates for messengers and email;
- questions that help qualify an enquiry.
Collaboration rules
- criteria for a sales-ready enquiry;
- the process for passing enquiries from marketing to sales;
- a format for feedback on enquiry quality;
- a review of materials with the sales team.
HOW WE WORK
How the work progresses
You provide access to salespeople and conversations; we analyse them, prepare materials and rules, and agree them with you.
- 01
Review current sales activity
We talk to salespeople and review existing materials, correspondence and call recordings where available. Deliverable: common questions, objections and gaps.
- 02
Messages and structure
We align key arguments with what advertising and the website say, and identify the materials needed first.
- 03
Preparing materials
We write copy, conversation guides and templates, and design presentations. You approve each item.
- 04
Collaboration rules
Together with marketing and sales managers, we record enquiry criteria, handover procedures and feedback rules.
- 05
Implementation
We review materials with salespeople and collect their revisions after the first customer conversations.
What you receive
A sales materials package
Presentations, proposal templates and descriptions in a consistent style.
Response guides
Common questions and objections with approved answers.
Message templates
Ready-to-use messenger and email copy for key stages.
Marketing and sales collaboration rules
Enquiry criteria, handover procedures and a feedback format.
What we need from you
- a conversation with the head of sales and several salespeople;
- call recordings or customer correspondence, where shareable;
- existing presentations, price lists and templates;
- current terms, prices and restrictions on the offer;
- someone from sales to approve the materials.
Customer personal data in recordings can be anonymised before transfer.
What determines the cost
Ways to work together
A package for a specific offer: materials, conversation guides and rules for one product or business line.
Ongoing support: material updates for new campaigns, products and sales feedback.
What determines the cost
- the number of products and customer segments;
- the volume and type of materials;
- the need for presentation design;
- the number of languages.
What is paid for separately
- printing and paid presentation tools;
- CRM automation setup, if required.
FAQ
Sales enablement questions
Can’t find your question?
Send it through the form and we will reply.
Go to formDo you write sales scripts?
We prepare response guides and a conversation structure based on your customers' actual questions. These support the salesperson and can be adapted to each conversation, rather than providing a rigid script to read from a screen.
How does this differ from building a sales funnel?
A funnel defines stages in the customer journey and who is responsible at each one. Sales enablement fills those stages with materials and agreements between teams. These often follow in sequence: first the funnel, then the materials.
Do you teach sales techniques?
We explain the materials and arguments and review common situations with salespeople. Training in sales techniques is not included in this service.
Can customer case studies be used in the materials?
Yes, if they are your real cases and the customers have agreed to be mentioned. We help describe them. We do not add invented stories or figures.
Who is responsible for lead quality?
Responsibility is shared, so the rules are shared too. Marketing is responsible for whom it attracts and with what promise; sales is responsible for timely handling and feedback. We record this in agreements between the teams. All questions and answers
Marketing · group 06
Analytics and sales enablement
- Web analytics setup
- End-to-end marketing and sales analytics
- Marketing support for sales teams
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.