You have news, but nobody writes about it
A new product, opening or partnership stays on your website. Nobody has explained to journalists why it deserves attention.
Marketing
PR and media relations
We find topics in the company's work that may interest journalists, prepare materials and expert comments, and communicate with editorial teams. The media decide whether to publish; we make the proposal useful to them.
What PR and media relations mean at Eqvola
This is ongoing work on how the media cover your company and its experts. We look for topics relevant to a particular publication's readers, prepare materials and pitch them to editorial teams.
We do not guarantee publication in particular media. The editorial team decides what to publish. We are responsible for relevant topics, quality materials and professional communication with journalists.
Paid placement is advertising. Guaranteed publication can be bought as sponsored or advertising content. The publication labels it accordingly, and we do not present it as editorial content.
Verified facts only. We use information you can substantiate. No invented figures or bold claims that will later need to be retracted.
Your expert speaks. We prepare talking points and help with wording, but the comment must reflect what the person genuinely knows and thinks.
When you need this service
You want your expert to be invited to comment
Articles regularly appear in your industry featuring other voices. Your expert knows just as much, but editorial teams have not heard of them.
Trust before a complex sale
A customer or partner looks for information about you before deciding. Coverage in specialist media helps form an impression before the first meeting.
You are preparing a launch, event or important announcement
You need a press release, materials for journalists and a plan for whom to send them to and when.
Journalists get in touch, but nobody responds
Requests get lost in the general inbox. You need rules on who responds, what can be commented on and how copy is approved.
You may need something else
Need to work on reviews and mentions? → Online reputation management — SERM
Want to develop the owner's public profile → Personal branding for business owners and experts
Need articles and copy for your own channels → Content marketing and copywriting
What PR and media relations include
Topics and materials
- identifying newsworthy angles in the company's work;
- press releases, announcements and background information about the company;
- talking points and expert comments for journalists;
- ideas for columns and bylined articles.
Working with editorial teams
- a list of suitable media and sections for your topic;
- personalised pitches to journalists and editors;
- responding to requests and preparing the expert for interviews;
- checking facts and quotations before publication, where the editorial team permits it.
Rules and tracking
- media communication rules: who speaks and on which topics;
- a media kit: company description, photos and press contacts;
- tracking contacts, pitches and editorial responses;
- a report on publications and mentions.
HOW WE WORK
How the work progresses
You approve topics, copy and quotations; we handle finding angles, preparing materials and communicating with editorial teams.
- 01
Getting to know the company
We establish what you do, who can speak for the company and which topics are sensitive. Result: an understanding of what we can discuss publicly.
- 02
Topics and media list
We find angles and select publications whose readers may be interested. Result: a PR plan for your approval.
- 03
Preparing materials
We write press releases, talking points, columns and the media kit. You approve all facts and quotations.
- 04
Communication with editorial teams
We send pitches, answer journalists' questions and arrange interviews.
- 05
Report and next topics
We record publications and editorial responses, then decide together what to do next.
What you receive
PR plan
Topics, publications and the sequence of actions for an agreed period.
Media kit
A company description, facts, photos and contacts that are easy to send to journalists.
Finished materials
Press releases, expert talking points and columns approved by you.
Media communication rules
Who speaks for the company, on which topics, and how quotations are approved.
A media relations report
Whom we contacted, who responded and what was published.
What we need from you
- the person approving topics, copy and quotations;
- an expert willing to provide comments and interviews;
- verified facts and data that can be shared publicly;
- company, product and people photos approved for publication;
- a list of topics you do not comment on.
The more genuine news and data a company has, the more opportunities there are for media coverage.
What determines the cost
Ways to work together
A single news angle. Materials and editorial outreach for one announcement, launch or event.
Ongoing PR. Finding topics, preparing materials and working with editorial teams according to an agreed plan.
What determines the cost
- the number of topics and materials;
- the number of media outlets and markets;
- the languages in which materials are required;
- involvement in arranging interviews or press events.
What is paid for separately
- paid publications and sponsored materials labelled as advertising by the publication;
- photo and video production, translation and venue hire for press events.
FAQ
Questions about PR and media relations
Can’t find your question?
Send it through the form and we will reply.
Go to formDo you guarantee publication in a specific outlet?
No. The editorial team decides whether to publish, and no agency can honestly guarantee that decision. We select relevant media, prepare useful materials and communicate professionally. Guaranteed placement is possible only as paid content labelled as advertising.
Can we buy an article in the media?
Many publications offer sponsored or advertising content. We can help with copy and negotiations, but the material is published with the appropriate label. We will not present it as editorial content.
What if we have no major news?
A news angle does not have to be a launch or opening. Readers may value expert opinions on industry changes, your observations or practical advice. We find these topics together with you.
Do you work with industry and regional media?
Yes. For many companies, a specialist or local publication is more useful than a large general outlet because it has the readers they need. We build the media list around your audience.
Do you help in a crisis?
We can prepare the company's position, responses to journalists' requests and rules on who comments on what. We do not provide a legal assessment, so we recommend involving a lawyer where needed. All questions and answers
Marketing · group 08
Reputation and public communication
- Online reputation management — SERM
- PR and media relations
- Personal branding for business owners and experts
YOUR NEXT STEP
Let’s discuss your task
Tell us what you have, what is not working and what result you expect. We will review your enquiry, clarify the details and suggest the next step.