Readiness check
We review the website or profile, product information, forms and contacts. We clarify who handles enquiries and how results are recorded. We identify what must be fixed before launch.
PAID PROMOTION
Advertising starts
before you click “Launch”.
Advertising needs more than configuration. It needs a clear offer, prepared pages and people ready to receive enquiries. We review this journey, choose appropriate channels and launch campaigns focused on lead quality.
When you need this service
- 01
You are planning your first advertising launch
You need to define the audience and prepare creative materials, pages and analytics. We help avoid spending budget on an ordering journey that is not ready.
- 02
There are clicks but few relevant enquiries
We review the offer, audiences, ads and destination pages. We identify where advertising and people's expectations stop matching.
- 03
You need a team for ongoing work
The task is not just to launch an ad account, but to refresh materials, test assumptions, control spending and agree changes with sales.
What we handle
We select the work to match your goals. The proposal records what we do, what you receive and how results are accepted.
Channel selection
We choose advertising tools for the audience, product, geography and resources. These may include search advertising, social media, video placements and other suitable formats, without a mandatory set for everyone.
Creative materials and messages
We prepare the agreed copy, visuals and scripts. We check that ads match the actual offer. Video production or page improvements are organised as a separate agreed workstream.
Setup and launch
We structure campaigns, define audiences and design tests. We prepare the available analytics, events and source tracking so assessment does not stop at click counts.
Data-driven optimisation
We analyse spending, enquiries and their quality. We change ads, segments and budget allocation based on what we learn. We do not increase spending simply because a campaign is already running.
Connection with sales
We agree relevant lead criteria and how information is transferred. If people enquire about the wrong service or from another city, we obtain this feedback and adjust promotion.
First, check where the ad leads. Then launch.
We do not suggest spending budget simply to show active campaigns in an ad account. Before launch, we check whether people can understand the offer, complete the target action and receive a response.
Where resources are ready, we do not create an artificial preparation phase. If specific obstacles exist, we explain them, agree priority changes and involve the technical team where needed.
Offer
It is clear what is being sold, to whom, in which locations and on what terms. The ad's promise matches what the business can actually provide.
Page or profile
The necessary information, current materials and a clear next step are available. The link leads to the relevant offer rather than making people find it themselves.
Requests
The form, contact method or booking works. Someone is responsible for new enquiries, and the handover to sales is defined.
Measurement
Target actions, data sources and access are agreed. Where full tracking is unavailable, we explicitly identify the limits of evaluation.
A low-cost enquiry is not always the right enquiry.
To evaluate advertising, we agree what a relevant enquiry means for your business. Location, service, need, budget and the ability to fulfil the order may matter more than the total number of completed forms.
Sales tells us who was genuinely interested in the offer and which enquiries did not match it. We use the reasons for mismatches to change audiences, creative materials, explanations of terms or the landing page. Converting an interested customer remains the sales team's job; advertising does not replace the product, service or order fulfilment.
Purposeful tests
We define what we are testing: an audience, message, format or offer. We compare observations in the context of the data rather than declaring a winner after a chance enquiry.
Transparent budget
We separate team work, advertising spend and additional production. Budget increases are discussed alongside test findings and sales readiness.
Changes, not inertia
If an approach fails to deliver the required enquiry quality, we reconsider it. Regular budget deductions are not a sufficient reason to continue an unsuccessful campaign.
THE RESULT OF OUR WORK
What you receive
A prepared launch plan
Channels, audiences, offers, required materials and test scope. Separately, a list of preparatory work without which launch would not be sensible.
Configured campaigns
The structure of advertising activities and creative materials within the agreed scope. Access and account management procedures are defined in advance.
A clear picture of enquiries
Reporting based on available data on spending, sources, cost and enquiry relevance. Detail depends on the analytics configured and information from sales.
A plan for further changes
We explain what we will stop, what we will test next and under what conditions expansion makes sense. Decisions come with reasons, not just a new budget.
More traffic is not always better.
First, we address losses.
If a page does not explain the offer, a form does not work or enquiries go unanswered, changes are needed first. We can handle the technical work or prepare a brief for your team.
ReadinessPages, forms and the response process.
RelevanceThe right audience and need.
FeedbackActual reasons for losing leads.
HOW WE WORK
Preparation.
Launch. Review.
- 01
We discuss the task
We clarify the product, audience, geography and spending limits. We separate our fees from the advertising placement budget.
- 02
We check readiness
After agreeing to work together, we review resources and analytics. Improvements are included in the scope or passed to the responsible people.
- 03
We launch the agreed tests
We prepare campaigns and materials, agree benchmarks and launch the defined scope. We do not change the budget without agreement.
- 04
We adjust based on results
We combine advertising data with sales feedback. We review not only settings but messages, the offer and the path to an enquiry.
We manage the work.
You stay informed.
On Eqvola’s side
Planning, advertising materials within the agreed scope, setup, spending control and analysis. We coordinate related marketing and technical tasks when included in our work together.
On the client’s side
We need a current offer, availability information, the necessary access and prompt handling of enquiries. Sales reports which leads are relevant and why others are not suitable.
ILLUSTRATIVE SCENARIO
For example: enquiries arrive, but for a different service.
An example of a possible task, not a published client case study.
We review how the ad describes the offer, who it reaches and which page it leads to. We ask sales to record reasons for mismatches. We use this to refine messaging, target audiences or the page. Decisions are based on enquiry content, not just click counts.
PROJECT BUDGET
Cost based on
your task.
Cost depends on channels, the number of products and campaigns, geography, analytics complexity and production needs. Launch and ongoing work are agreed separately. The advertising placement budget is not payment for Eqvola's services.
Website fixes, integrations, shoots and other preparatory work are included only after agreement. They are not hidden in a mandatory package.
PlatformsMarketsCreative productionCampaign scope
Discuss the scopeFAQ
Answers to your questions.
All questions and answersCan’t find your question?
Send it through the form and we will reply.
Go to formWhich advertising systems do you work with?
We choose tools for the task: Meta, Google, TikTok and other suitable platforms. We check format availability and suitability for the product before planning launch.
Can advertising run without a website?
Sometimes a prepared profile or another appropriate contact method is sufficient. Product information and the response process still need to be ready. We do not create a website merely for the sake of having one.
Will you fix the website before advertising?
We can involve the technical team or prepare a task for your contractors. The scope and cost of improvements are agreed separately if not included in the original proposal.
What do you consider a quality lead?
We define criteria together: the right service, geography, genuine interest and other factors relevant to a sale. Information from actual conversations handled by the client's team helps assess this.
Do you guarantee a cost per enquiry?
We do not present an untested cost as a guaranteed outcome. We agree goals and budget, test approaches and explain the data obtained. The product, offer and path to an order also affect the result.
Is the advertising budget included in your fee?
We separate spending on team work, production and ad placement. The proposal should clearly show what you pay for and which changes require further agreement.
YOUR NEXT STEP
Let's check whether your business is ready
for advertising traffic.
Send a link to the product or briefly describe your planned launch.